EasyJet Holidays opened bookings for a Luxury Collection on October 2, 2025, packaging flights with stays at more than 70 five-star hotels across Europe and North Africa, with the first departures scheduled for April 2026. The launch, announced by EasyJet Holidays CEO Garry Wilson in a press release, is the budget carrier's most explicit move into the premium leisure market, and it lands in a UK package-holiday segment already crowded by TUI, Jet2, and British Airways Holidays.

For a UK traveller looking at a Fairmont, Four Seasons, or One&Only stay next summer, the question is whether bundling with EasyJet beats booking the same hotel direct on a points-earning credit card. The answer depends on which property, which week, and which loyalty programs you already use.

What's actually in the package

EasyJet Holidays confirmed the inclusions in its launch materials. Every Luxury Collection booking covers return flights with a 26 kg checked allowance, dedicated bag drop, fast-track security, priority boarding, pre-selected seating, private hotel transfers, and a separate customer service line. Hotel partners include Fairmont, Four Seasons, Mandarin Oriental, and One&Only properties, with examples named in the brochure such as The Sultana Marrakech, Mykonos Grand Hotel & Resort, and One&Only Portonovi in Montenegro. Every property in the collection holds a minimum 4.5-star average on Google and Tripadvisor, per EasyJet's stated criteria.

The package is sold as a single ATOL-protected booking, which matters in a market where Thomas Cook's 2019 collapse is still in living memory. ATOL means if EasyJet Holidays goes under, the Civil Aviation Authority repatriates you and refunds the holiday. Direct hotel bookings carry no such protection.

What's missing from the package, and worth flagging early: there are no airport lounge passes included as standard. Fast-track security and priority boarding are not the same thing. Lounge access on a Luxury Collection booking still requires a paid add-on, a credit-card lounge benefit, or eligible elite status with a non-EasyJet program.

How it compares to TUI, Jet2, and BA Holidays

TUI's Premium and TUI Sensatori tiers cover a similar bracket: bundled flights with five-star or near-five-star hotels, transfers, and a heavier focus on resort-led destinations like the Maldives and Mexico. Jet2 has been moving in the same direction with its Indulgent Escapes line, which leans toward couples and adults-only properties. British Airways Holidays sits at the top of the UK premium-package market and is the only operator in this group offering full lie-flat business class as part of the bundle, which EasyJet does not.

Where EasyJet's collection is differentiated is the hotel partner list. Four Seasons and One&Only properties don't usually appear inside operator-branded packages at this scale. TUI and Jet2 typically rely on their own hotel brands or contracted independents. BA Holidays carries luxury inventory but generally at higher all-in prices, partly because the BA flight cost is higher than EasyJet's. The trade-off is honest: BA gets you Club World; EasyJet gets you a wider economy seat and a 26 kg bag.

Where the value sits versus booking direct

Run the math on a sample week. A direct booking at Four Seasons Astir Palace in Athens for two adults, paid on a 2x-3x travel-earning card, would generate Marriott Bonvoy points only if you held the right co-brand and would not be eligible for the EasyJet bundle's transfer or fast-track perks. Booking the same hotel through EasyJet's package strips the Bonvoy earning entirely; EasyJet does not participate in the major hotel loyalty programs.

That's the real decision point. If you already chase Marriott Bonvoy, Hilton Honors, or World of Hyatt status, the Luxury Collection costs you nights, points, and any elite benefits the property would otherwise extend. If you don't care about hotel loyalty and you want a single-receipt holiday with VIP-style ground service, the bundle is competitive on price for what it includes.

For the credit-card piece, the earning rate on a Luxury Collection booking will follow whatever your card pays on a UK travel-agency charge. UK-issued cards with strong travel multipliers, including the American Express Preferred Rewards Gold, the Barclaycard Avios Plus, and the Virgin Atlantic Reward Plus, generally treat package-holiday operators as travel and pay the bonus rate. US-issued premium cards used on a UK booking will typically code as travel as well, though the foreign transaction fee on cards that have one will erode some of that earning.

Who this is for

UK-based travellers booking a one-week European or North African luxury holiday, who don't have meaningful hotel-program status, who want ATOL protection on a high-ticket trip, and who don't need lie-flat business class to get there. That is a real segment, and it's the one TUI, Jet2, and BA Holidays have been competing for. EasyJet Holidays now has a credible product in the same lane.

For points-and-miles travellers who would otherwise transfer Amex Membership Rewards to Marriott or use a Hyatt Globalist suite upgrade, the Luxury Collection is not the right fit. The earning and benefits structure is built for cash bookings, not award redemption.

The first Luxury Collection departures begin in April 2026. Whether the product holds at scale, and whether EasyJet maintains the service standards a Four Seasons guest expects, is the open question for the next 12 months.

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